THE OYSTER PERPETUAL DAY-DATE 40 IN 18 CT EVEROSE GOLD, WITH A CHOCOLATE, DIAMOND-SET DIAL, DIAMOND-SET BEZEL AND A PRESIDENT BRACELET.
Its dial features 10 baguette-cut diamonds. The Day-Date was the first watch to indicate the day of the week spelt out in full when it was first presented in 1956.
A DISTINCTIVE FACE
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability.
Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
A SPARKLING SYMPHONY
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
18 CT EVEROSE GOLD
AN EXCLUSIVE PATENT
To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.
THE PRESIDENT BRACELET
THE ULTIMATE REFINEMENT
The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology. And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The President bracelet, with its semi-circular three piece links, was created in 1956 for the launch of the Oyster Perpetual Day-Date. It represents the ultimate in refinement and comfort and is always made of carefully selected precious metals.
INSTANTANEOUS AT MIDNIGHT
Initially presented in 1956, the Day-Date was a world first. The first watch to indicate the day of the week spelt out in full. Worn by many world leaders, the Day-Date is available with a bespoke day display in a wide choice of languages.
THE CYCLOPS LENS
A MAGNIFYING LENS
The Cyclops lens is one of the most distinctive Rolex features, and one of the most recognizable. Named after the one-eyed giant of Greek mythology, the Cyclops lens magnifies the watch’s emblematic date display two and a half times for easy reading. Behind the Cyclops, as with every feature of a Rolex timepiece, lies a history of invention, research and development, and the endless search for perfection.
The Day-Date 40 is equipped with a new-generation movement, calibre 3255, entirely developed and manufactured by Rolex for a superlative level of performance. This self-winding mechanical movement is at the forefront of the art of watchmaking. A consummate demonstration of Rolex technology, with 14 patents, it offers fundamental gains in terms of precision, power reserve, resistance to shocks and magnetism, ease of use and reliability.